ABOUT US

We Love What We Do

We have just one purpose: to democratize fashion world by making ordinary people style icons.
Passersbys’ outfit choices through the streets of Milan are the focus of our attention.
Our goal is to spread a real, non-artifactual image of streetstyle trends that people wear.
We want to be a digital media who mirrors Milan’s true soul in terms of trends.

Let’s be updated about what happens in Milan together!

Our Awesome Authors

Angelica Corà

Born in 1995 in Vicenza but now living among the hectic city of Milan. After studying literature and fashion communication management, she worked for years in communication and digital publishing until she became what had always scared her: a middle school teacher. She loves reading, travelling, writing, fashion, films and, again, reading. Because we must admit it, books are a core part of her personality. So if you're looking for her, she's probably daydreaming!

https://www.instagram.com/sofiaallocco/

Sofia Allocco

My name is Sofia, I'm 23 and based in Milan. I have a degree in Fashion Business & Communication. I spent a year working in a womenswear style office where I discovered how much I love translating visual ideas into emotions. I’m super into trends, but fashion is just one piece of the puzzle. I love traveling, finding hidden places around Milan and hunting for treasures in vintage and second-hand markets. Lately, I’ve been diving more and more into the world of beauty and self-care — and that’s exactly what I want to share here: tips, inspo and everything that makes me feel good (and hopefully you too!).

https://www.instagram.com/sarazerbinatii/

Sara Zerbinati

Hello there! I’m Sara Zerbinati, an Italian girl in her 20s who’s madly in love with art, culture, and gin tonics! For the past two years, Milan has been my home sweet home, even though I barely spend any time in the city. I mean, I sleep next to a suitcase that’s never been unpacked—it's practically my bedmate at this point! I love meeting people and sharing their stories. I'd love to say I'm a writer, but I'm not quite there yet. But hey, the key is to give it a shot and believe in yourself, right? So here I am, hungry to tell some stories! If you’re up for it, you can join me on this wild ride through life, always armed with a pen and a thought in mind!