ABOUT US

We Love What We Do

We have just one purpose: to democratize fashion world by making ordinary people style icons.
Passersbys’ outfit choices through the streets of Milan are the focus of our attention.
Our goal is to spread a real, non-artifactual image of streetstyle trends that people wear.
We want to be a digital media who mirrors Milan’s true soul in terms of trends.

Let’s be updated about what happens in Milan together!

Our Awesome Authors

https://www.instagram.com/sofiaallocco/

Sofia Allocco

My name is Sofia, I'm 23 and based in Milan. I have a degree in Fashion Business & Communication. I spent a year working in a womenswear style office where I discovered how much I love translating visual ideas into emotions. I’m super into trends, but fashion is just one piece of the puzzle. I love traveling, finding hidden places around Milan and hunting for treasures in vintage and second-hand markets. Lately, I’ve been diving more and more into the world of beauty and self-care — and that’s exactly what I want to share here: tips, inspo and everything that makes me feel good (and hopefully you too!).

https://www.instagram.com/sarazerbinatii/

Sara Zerbinati

Hello there! I’m Sara Zerbinati, an Italian girl in her 20s who’s madly in love with art, culture, and gin tonics! For the past two years, Milan has been my home sweet home, even though I barely spend any time in the city. I mean, I sleep next to a suitcase that’s never been unpacked—it's practically my bedmate at this point! I love meeting people and sharing their stories. I'd love to say I'm a writer, but I'm not quite there yet. But hey, the key is to give it a shot and believe in yourself, right? So here I am, hungry to tell some stories! If you’re up for it, you can join me on this wild ride through life, always armed with a pen and a thought in mind!

https://www.instagram.com/aliceturiani/

Alice Turiani

A 1993 creative and enthusiastic soul. My career is based on writing and communication and my passions unfold between books, culture, and nature (along with Formula1). Lived in Paris for a while, now based in Milan, I can easily get lost in my wandering mind, but you can always find me by the sea.