Caffè tendenza - 10 trends from Milan Fashion Week SS24
Women’s trends that emerged from the spring summer 2024 fashion shows: from fringes to hot pants, Midi Skirts and neutral tones, a riot of contrasts at Milan Fashion Week.
Milan Fashion Week 2024 has just ended and we are ready to pull the strings of the new Spring Summer trends that we will see next year. A riot of contrasts: returns to the minimal but also to the sexyness, from the Ladylike style to transparency and draperies. The big fashion houses - among many debuts and new Fashion Directors - have presented new women’s proposals determining new trends that already in recent months have filled our Instagram and Tik Tok feeds. A selection of 10 women’s fashion trends to follow for Spring Summer 2024.
FRINGES
Of fabric, beads, woven or very fine: of whatever shape they are, fringes are a must have of the wardrobe for spring summer 2024, a great classic able to renew itself every season, from the 20s of the first 900. A floating movement reinterpreted by Sabato De Sarno in his debut for Gucci, by Ferragamo in a more minimal version and by Prada with a sparkling touch. Diesel tells us about his denim version of the fringes, while Tom Ford takes us back to the y2k sexyness.
LADYLIKE
It reminds us of Grace Kelly in 'Rear Window' or Audrey Hepburn in 'Roman Holiday': the Ladylike style recalls the fashion of the 40s, 50s and 60s. A clean world full of femininity, that of Ladylike, which recalls the old Hollywood glamour. A reality that finds its modern counterpart in Giada and its elegant lines, in Ferragamo but in contrast with bright colors, and in Re Giorgio who, with his Emporio Armani fashion show, reminds us how this trend is timeless.
FLUID TRANSPARENT
Trend that has already caught on last season, the Fluid Transparent is confirmed for the spring summer 2024 trends, but with a thinner charm, a reading 'between the lines'. The 'naked dress' is the most daring oxymoron in the history of fashion: claim of one’s own body out of the so-called ‘malegaze', becoming a key element of the looks flaunted by celebrities and influencers. Transparency becomes ready to wear and not just red carpet through (also) the use of layering. The styling responds, such as Anteprima through contrast tank tops and Prada with fluid dresses. In contrast the total nude of Blumarine worn by Mariacarla Boscono and Diesel with the 'second skin' looks.
MIDI SKIRT
In technical terms, the midi length can be defined as any skirt that ends a few centimeters below the knee: the midi skirt became popular from the 40s together with the famous 'New Look' of Dior, A-line, rounded shoulders and narrow waist. Today, 80 years later, midi skirts return to the SS24 trends thanks to their versatile style: the asymmetric Bally and the debut of the new Design Director Simone Bellotti, the eccentricity in raffia by Bottega Veneta and the chic Glamour by Ermanno Scervino.
HOT PANTS
Shorter pants, almost non-existent: the Hot Pants, the remake shorts of the 70s, are back. In the wake of a 'bodycon' aesthetic - to be conscious of their body - shorts are increasingly skimpy, becoming one of the protagonists of the Spring Summer 24 catwalks, but declined in a thousand versions. In brocade by Hui, in lace by Moschino, minimal by Dolce & Gabbana and Andrea Adamo, just to name a few. Tom Ford offers them with tailored cut and low waist, to complete a bright suit in raspberry velvet.
NEUTRAL TONES
Among the most affordable trends to imitate there are the Neutral Tones: classic and timeless, neutral colors are among the easiest to wear and often the most present inside the wardrobes. Often confused with just shades of beige, the Neutral Tones go from beige to green, to light blue and lilac. Versace makes it a must have of the SS 24 collection with mini dresses, co-order sets and jackets; Alberta Ferretti an eternal elegance with long and sinuous dresses, to go from a more classic Philosophy by Lorenzo Serafini and a more technical 2000 years of Iceberg.
LIGHT BLUE
A pale shade of sky, typical of the moment that greets the sunrise: light blue transmits elegance and freshness, lightening silk and intricate lace and giving a voluminous effect. On the catwalks of the Milan Fashion Week appear a total look of gritty leather like those of Antonio Marras, pajamas co-order by Alberta Ferretti and elegant suits by Del Core. Fluid blue dresses enriched with lace details by Ermanno Scervino and more modern and fresh looks by MSGM and N°21 that, thanks to the wise use of color and shapes, highlight more defined fabrics and workmanship.
SHIMMER GLITTERY
A palette of infinite colors ranging from gold to purple, to move to a kaleidoscope of interpretations: no matter how fashion may evolve, the glitter dress will always be a protagonist of our wardrobe. An infinite allure that starts from the 60s and that finds fertile ground year after year in the catwalks around the world: Milan offers a first interesting taste, from the historic Giorgio Armani with garments that caress and follow the body to the sexy Versace with the incredible look of Gigi Hadid that closes the fashion show. Moving on to the young generation: Cormio presents a version with bright colors accompanied by floral prints, to Marco Rambaldi that takes a 'Bridgerton' style. Note of merit to Diesel that proposes one of the most explosive dresses: Glenn Martens creates a viral Shimmer Glittery look for the next spring summer.
WHITE DRESS
We are used to having in the wardrobe the little black dress as a go-to for any formal event: but summer 2024 makes a tone reset towards the little white dress. Both mini and maxi lengths are welcome, making the garments affordable and versatile. In the wake of 'quite luxury', the white dress remains one of the most essential neutral shades given its versatility: captivating as proposed by Aigner, with a dress studded with brilliants and embroidery; you can play through combinations of different fabrics such as the sporty Ferrari; alienating and aseptic as Sportmax and MM6 and its hard and dry lines, up to the fluid movements of the fringes of Jil Sander that capture the colors of the surrounding environment.
DRAPERY
The art of drapery takes hold in the 1800s with Charles Frederick Worth, the abandonment of crinoline and the enhancement of the feminine sinuosity. It was then in the 1940s that Madeleine Vionnet, introducing the bias cut, built draped dresses to follow the lines of the body. The art of drapery is back as trend of the season in the SS 24 collections: unique constructions, an art that was already enhanced in Roman times. Blumarine and the idyllic interpretation of an angel that, despite the inspiration y2k, comes in sharp contrast with the vision of Giorgia Tordini and Gilda Ambrosio that is darker and more ‘fall’ driven, presented at the first The Attico show. More colorful Missoni with bright tones and eclectic Bottega Veneta with harmonious prints that confuse and capture the eye. Etro combines contrasts by working on pastel colors, prints and fabric processing.
Photo Credit Tag Walk
