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The collection for the holidays: Rabanne x H&M
Sparkles, sequins, vibrant colors and bold prints: the new H&M collection in collaboration with Rabanne is everything the fashion world was expecting and more.
Announced with a surprise event back in October during PFW, the collection is now available in store and it’s lighting up H&Ms all over the world just in time for the holidays.
Among the pieces de la resistance, we see flamboyant dresses, sparkling headpieces, voluminous dresses but also classier cuts and garments, perfect for everyday wear.
The collection was built around the idea of a party, whichever party you’d like: “An after-party! A pool party! A relaxed party! Just a party with different people gathering. There are both these dressed-up garments, but also some that are more for lounging” said Johansson, creative director of H&M.
The Rabanne touch is unmistakable, flashy sequins and chainmail that shimmer at every movement: staples that have been a signature of the house for decades.
For Dossena (creative director of the French house) it was all about bringing the maison de couture to a wider audience, especially since a new era has begun for Rabanne this year: after the rebranding that reshaped its identity, the brand is tying fashion and beauty as one unique signature lifestyle.
It’s not a case that this is also the first collection which includes interior pieces, which fully reflect the feel of Rabanne. “I designed pieces for the people drinking cocktails by the pool, the people swimming, the people playing cards on the sofa in a corner”, added Dossena.
Expectations were high, as this is just the latest of a long list of top tier collaborations the Swedish brand has been launching every year since 2004. Johansson (creative director of H&M) and Dossena had a legacy to live up to, and they made it happen.
Stella McCartney, Roberto Cavalli, Versace and Balmain are some of the names that figure in the H&M collaborations record, each a piece of history in the fashion landscape.
When H&M x Karl Lagerfeld first launched in 2004, everyone was shocked. This was a completely new format, disruptive and innovative, initially highly criticized.
Nobody could believe that a couture house under the guide of one the most renowned designers of the world was putting his name close to a high-end brand.
Yet somebody had to do it, and who better that Karl Lagerfeld? Who but him could launch a new era in which luxury and fast-fashion work closely together to make couture accessible to everyone.
And since then, like clockwork, twice a year H&M has been releasing new collections, showing the fashion world that taking risks pays off.
While enjoying the news, we cannot help but curiously wonder: what will the next collaborations bring?
